Everyday science

Turn familiar questions into explanations built around curiosity.

What defines this niche

Start with a question grounded in everyday life. Define its scope and separate a useful simplification from a claim that needs more evidence.

Understand the audience

Consider curious people who want to understand something they encounter regularly. Establish the background knowledge you assume and introduce new ideas in order.

A practical content approach

Use a narrow question, source checking, and accessible examples. Choose a comparison or demonstration that supports the explanation and state its limitations.

Choose a format for the idea

The deep-dive explainer

Research a question, build a clear mental model, and explain it through a script and visuals.

The visual essay

Develop a point of view and support it with research, narration, and visual storytelling.