In this guide
Niche guide · 9 min read
Consumer technology
Help people understand the tools they use and choose what works for them.
What defines this niche
The audience needs more than a list of specifications. Choose the use cases you can evaluate and explain how a tool behaves under those conditions.
Understand the audience
Consider the tasks people are trying to finish, the devices they already own, and the constraints behind a purchase or workflow choice. Avoid assuming that every viewer needs the newest product.
A practical content approach
Define your criteria before testing. Show the conditions, distinguish observation from opinion, and explain which findings apply to a particular kind of user.
Choose a format for the idea
Choose evaluation criteria, test your subject, and turn the evidence into a useful verdict.
Research a question, build a clear mental model, and explain it through a script and visuals.